US book seller, Barnes & Noble has announced the launch of a new e-book reader that it says is designed for use in the dark - typically aimed at users who read in bed without wishing to disturb their sleeping partner.
The Nook Simple Touch with GlowLight is also the lightest Nook ever, with a long-lasting battery for over one month of reading on a single charge, with the light on.
According to a recent Barnes & Noble survey of US adult readers, reading in bed is what 64 percent do on a regular basis, which is the size of the market they are looking to address with the new tablet device.
The company says that the Nook Simple Touch with GlowLight delivers uniform light across an E Ink display, creating a better nighttime reading experience than LCD.
"To date, readers have had to compromise: either buying black-and-white E Ink reading devices to optimize their outdoor reading or color LCD devices to be able to read at night in bed with the light off. Nook Simple Touch with GlowLight is like two Readers in one," said William J. Lynch, Chief Executive Officer of Barnes & Noble.