By contrast, the incumbent Nokia sold just 22.5%. Their 2011 decision to switch to Microsoft’s Windows Phone 7 platform has resulted in lukewarm sales in the high-profit smartphone market. European carriers (along with more than a few end users) have stated that Nokia would be better positioned with Android, an OS that’s allowed Samsung to dominate in the smartphone market. The closest OS competitor is iOS, which admittedly outsells Samsung Android phones (but not Android phones overall) with a worldwide phone share of 9.5%.
As far as total units go, Samsung shipped a whopping 92 million total phones in the first quarter, with 32 million of them being smartphones. Nokia is behind with 83 million units total. All major manufacturers are actually down in phone shipments from the same period in 2011, but the redistribution of sales and shipments puts Samsung on top by a healthy margin. Apple is still hanging on to the single-company smartphone lead selling 35 million iPhones in the same time period.