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Pakistan Telecommunication Authority is up for an upgrade in the regulation concerning SPAM and unwanted call/SMS communication that authority had regulated back in 2009.
With this revised regulation draft called: “Protection from SPAM, Unsolicited, Fraudulent and Obnoxious Communication Regulation 2012” authority has asked the stakeholders for their input before it is made a policy.
As per draft, protection from SPAM communication regulation says that all operators, with the approval of authority, will establish standard operating procedures for controlling spam.
PTA will require all operators to upgrade their SOPs if and whenever asked by authority to make sure that SOPs are synced and updated between operators at any given time.
All operators will have to maintain grey and and black lists of subscribers along with their complete user information for those who were found involved in fraudulent communication.
Those customers who will repeatedly get involved in fraudulent activity will be put in the black list.
For marketing communication, regulation will require all business to use short-codes to market their business. Operators will have to establish a DNCR (Do Not Call Register) to manage all those customers who don’t want to receive marketing calls.
Telemarketing companies will have to sign service level agreement with operators. This agreement will include a procedure through which telemarketing companies will have a system in place to block calls to those who are on DNCR list.
Regulation emphasized that cellular mobile operators will have to handle complaints diligently. Regulation also talks about awareness and education campaigns to be run by operators to make customers aware of SPAM techniques.
You can download complete draft for regulation by clicking this link (PDF File – 392 KB)
