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Synchronize Media, a Synergy Group Company –has now formed a strategic
alliance with Carat – a brand of Aegis Media Group, in Pakistan
Karachi – 8th October, 2012 –: Synergy Group
has signed a partnership agreement with Aegis Group Plc – one of the leading Media
and Communications Group, whereby both companies have entered into a strategic
partnership to implement media solutions in Pakistan. As the first step of this
partnership, Synchronize Media, a Synergy Group Company will represent Carat,
Media Agency of Aegis Group in Pakistan.
With this
new association, Synchronize Media further strengthens its reputation as one of
the leading media buying houses in Pakistan. Having recently earned the title
of #1 media network by RECMA (Research Company Evaluating the Media Agency
Industry www.recma.com),Carat has
a proven global track record of one of the finest media agencies in the world.
Together, Synchronize and Carat have now entered a path to a more
focused-driven business growth.
Speaking at
the occasion, Mr. Ahmed Kapadia, Managing Director, Synergy Group said,
“Today’s alliance between Synergy Group and Aegis Group is a strategic
partnership that will have long term impact on the media services in Pakistan.
With an international alliance of such high stature, Synergy Group looks poised
to achieve highest standards of excellence in media and communications services.
Commenting
on the partnership, Mr. Michael Nederlof, CEO Aegis Media, Middle East &
North Africa said, “Pakistan has huge potential in media and I am pleased to announce
that we have selected Synergy Group as our sole representative and partner for
Carat in Pakistan. As a leading global media agency, this is an important step
for us in expanding our global network in this part of the world. We feel that
working together Carat and Synchronize Media will offer clients an increased
level of local insight, combined with global scale.
During the
signing ceremony, Mr. Ali Mandviwalla, COO, Synergy Group, said, “We are
extremely proud of our new found association with Carat. Our partnership with
Carat and its wonderful global reputation will certainly provide Synchronize
Media that extra mileage to bring in technical expertise of highest global
standards. As a result, we seek to serve our clients at par with international
standards and offer cutting edge solutions.”
About
Carat:
Carat is the world's leading independent media
planning & buying specialist and the market-leader in digital and
non-traditional media solutions. Owned by global media group Aegis Group plc,
listed on the London stock exchange, the Carat network is more than 5,000
people in 70 countries worldwide. Carat defined the sector when we were
established as the world's first media independent in 1968. We are now Europe's
largest media network, a position we have held for more than 15 years. In this
new era, advances in digital technology and changing consumer behavior have
created an era of unprecedented complexity and opportunity for clients. Media
is now an ecosystem that includes bought, owned and earned communications. In
this new era, Carat is leading and shaping the industry once again, using media
in new ways to deliver business value to clients.
About
Synchronize Media:
Synchronize is one of the most progressive media
solutions provider in Pakistan which was established in 2008 and is a Synergy
Group Company. It has a diverse experience of working with Telecom, Banking,
FMCG, Food & Beverages, Airlines, Pharma and Government Businesses.
About
Aegis Media:
Aegis Group is the world’s leading focused media and
digital communications group. With consumers more connected, through a range of
devices, than ever before, the era of media convergence is presenting many
opportunities as well as a new, complex media eco-system. From identifying who
the consumers are, to how they make their decisions, Aegis Group makes the best
use of today’s media mix to bring to life the right communication strategy and
deliver the best results for clients.
About
Synergy Group:
Synergy is the fastest growing marketing and
communications group in Pakistan. We offer services ranging from conventional
advertising to integrated solutions based on marketing services and event
management. Established in 1999, Synergy Advertising quickly evolved into 6
strategic business units: Synchronize Media – Media Planning & Buying
house, Synergy Marketing Corporation – Event Management Company, Syntax
Communications – PR & Communications agency, Synergyzer – Marketing &
Advertising magazine and Brandsynario.com – Web portal.
